Dior 2018

The Joy olfactive is an immersive pop-up that gives travelers a new way to discover the fragrance by engaging with their senses. Inspired by the swimming pool, the floors are installed with a motion-sensor that actives the virtual splash in every step, while the overhead camera takes pictures of Joy by Dior's background.

The interactive wall invites travelers to share how Joy by Dior makes them feel and can input their feedback into the iPad. We also introduce a Virtual Reality experience that showcases perfume-making craftsmanship as well as the world of fragrance by Dior. The pop-up offers travelers an engaging and one-of-a-kind retail experience.

Flagship (es Dadeland) Island podium with visuals.jpg

Momento360 | View and share your 360 photos and 360 videos, on the web and in VR

Photo courtesy of Parfums Christian Dior